blog

How AI search picks its sources, and how to become one.

Practical playbooks on AI citations, AEO, GEO and Reddit, from the team that does the work.

• Get CitedHow to get cited in Google AI Overviews: a step-by-step guideGoogle says there are no special tricks, and it’s right. But there’s a clear order of work that gets pages chosen as supporting links. Here it is, with the checks and page templates.HRHarshi Rathi· 9 min read
• AI Search BasicsWhat is query fan-out? How AI search turns one question into manyGoogle, ChatGPT and Copilot all split a user’s question into several smaller searches before answering. Here’s how it works, why it changes which pages get cited, and how to plan content for it.HRHarshi Rathi· 9 min read
• TechnicalGPTBot vs OAI-SearchBot: which OpenAI crawler should you block?OpenAI runs four different bots. One decides whether you can appear in ChatGPT search; another decides whether your content trains future models. Here’s what each does and the robots.txt lines for every choice.HRHarshi Rathi· 9 min read
• TechnicalBing Webmaster Tools AI Performance and IndexNow: setup guideThe only free report that counts how often AI cites your pages, plus the fastest way to get new pages found. Here’s how to set both up in under 30 minutes and what to do with the data.HRHarshi Rathi· 9 min read
• Get CitedWhy is my brand not in ChatGPT? 10 things to checkIf ChatGPT never mentions you, the cause is usually one of ten things, from a blocked crawler to a missing comparison page. Here’s how to check each one, in order, and what to fix.HRHarshi Rathi· 9 min read
• Get CitedHow to find ChatGPT traffic in GA4 (and other AI assistants)ChatGPT, Perplexity, Copilot, Gemini and Claude all send visitors, but GA4 lumps them into Referral or Direct. Here’s how to find them in two minutes and set up a permanent AI channel.HRHarshi Rathi· 9 min read
• Reddit MarketingReddit shadowban: how to check, why it happened, how to recoverIf your posts and comments seem to vanish for everyone but you, you might be shadowbanned, or just filtered. Here’s how to tell which, what usually causes each, and the exact steps to recover.VSVijay Singh· 9 min read
• Reddit MarketingReddit Contributor Quality Score (CQS), explainedEvery Reddit account has a hidden score that moderators’ filters use to decide whether your posts show up. Here’s what Reddit says goes into it, how it’s used, and how to raise yours.VSVijay Singh· 9 min read
• Reddit MarketingHow to find subreddits for your business (that AI also cites)The right communities aren’t the biggest ones. They’re where your buyers ask for help and where AI assistants pull their answers from. Here’s a six-source method to find them and a scoring sheet to pick the best.VSVijay Singh· 9 min read
• Buying GuidesHow to choose an AI SEO agency: 12 questions to askEvery SEO agency now sells “AI search”. Some know what they’re doing; some have renamed their old package. These 12 questions, with the answers to listen for, tell you which is which.HRHarshi Rathi· 9 min read
• TechnicalTechnical SEO checklist for AI search: 12 checks that matterTwelve checks that decide whether ChatGPT, Perplexity and Google’s AI features can read and cite your pages, ranked by impact, plus the popular fixes you can safely skip.HRHarshi Rathi· 9 min read
• Technicalrobots.txt for AI crawlers: a copy-paste template (2026)Every major AI company runs separate bots for search and for training. Here’s which is which, three ready-made robots.txt templates, and how to check they’re working.HRHarshi Rathi· 9 min read
• AI Search BasicsIs SEO dead because of AI? What the 2026 data saysClicks are falling, rankings matter less for AI answers, and yet AI search runs on the same foundations SEO built. Here’s what changed, what didn’t, and how to split your time now.HRHarshi Rathi· 9 min read
• AI Search BasicsDoes ChatGPT use Google or Bing? How AI search finds pagesChatGPT doesn’t just “use Google”. Here’s where each AI assistant actually gets its sources, why ranking on Google isn’t enough, and what to set up so all of them can find you.HRHarshi Rathi· 9 min read
• AI Search BasicsCan a new website show up in ChatGPT? A 60-day planYes, through ChatGPT search, often within weeks. Getting recommended without search takes longer. Here’s what a brand-new site can realistically get, and the order to do things in.HRHarshi Rathi· 9 min read
• Get CitedAI citations vs brand mentions: which one should you track?Being cited and being recommended are different wins, and you can have one without the other. Here’s how to tell them apart, measure both, and fix whichever one you’re missing.HRHarshi Rathi· 9 min read
• Reddit MarketingReddit self-promotion rules: what’s allowed and what gets you bannedReddit doesn’t ban self-promotion. It bans spam, and each community draws its own line. Here’s how to find that line, promote without getting removed, and what to do if you already were.VSVijay Singh· 9 min read
• Reddit MarketingBrand vs personal Reddit account: which should your company use?Brand accounts are clear and official but get a cold welcome in most communities. Personal accounts get conversations going but need disclosure. Here’s when to use each, and how to run both.VSVijay Singh· 9 min read
• Reddit MarketingReddit marketing for SaaS: the 90-day playbook (2026)How SaaS teams use Reddit to reach buyers and show up in AI answers: finding the right communities, setting up accounts, a daily comment routine, posts that stay up, and how to measure it.VSVijay Singh· 9 min read
• Buying GuidesReddit marketing agency vs in-house: how to decideAn agency brings a routine and experience; your team brings the expertise buyers trust. Here’s what each costs, what each does better, and the hybrid most SaaS teams end up with.HRHarshi Rathi· 9 min read
• TechnicalDoes llms.txt work? What 4 studies found, and what to do insteadllms.txt doesn’t get you cited in AI search. Here’s the data, the one kind of site that should still ship it, and the 30-minute checklist that actually helps.HRHarshi Rathi· 9 min read
• Reddit MarketingWhy was my Reddit post removed? 10 causes and how to fix eachMost Reddit removals come from automatic filters, not a person reading your post. Here’s how to tell which one caught you, fix it, and post so it doesn’t happen again.VSVijay Singh· 9 min read
• Get CitedWhy ChatGPT recommends your competitor (and how to fix it)ChatGPT picks brands from memory or from the pages it searches. Find out which one is costing you, then fix it with the plan for that case.HRHarshi Rathi· 9 min read
• Get CitedHow to get cited by ChatGPT: the complete playbook (2026)Be reachable, answer the exact question a buyer asked, and get named on the pages ChatGPT already trusts. A 12-week plan with checklists, templates and what to measure.HRHarshi Rathi· 11 min read
• AI Search BasicsAEO vs GEO vs SEO: what’s actually different in 2026On your own website it’s mostly the same work. The real differences are off-site, in prompts instead of keywords, and in how you measure. Here’s what to change, and what to keep.HRHarshi Rathi· 9 min read
• Get CitedHow to track brand mentions in ChatGPT: free method and templateA monthly prompt sheet, three free reports and one survey question tell you whether ChatGPT names you, links you, and sends you buyers. Here’s the full setup.HRHarshi Rathi· 9 min read
• Get CitedPrompt research for AI search: find the questions buyers ask AIKeyword research tells you what people type into Google. Prompt research tells you what they ask ChatGPT, and which page you need to be the answer. A 6-step method with templates.HRHarshi Rathi· 9 min read
• TechnicalCan ChatGPT read JavaScript? The 2-minute test for your siteChatGPT’s crawlers fetch your JavaScript files but don’t run them. If your content only appears after JavaScript loads, AI search sees an empty page. Here’s how to check, and how to fix it.HRHarshi Rathi· 9 min read
• Reddit MarketingHow to warm up a new Reddit account: a 30-day plan (2026)New accounts get filtered everywhere that matters. This 30-day plan builds real karma and history the way Reddit’s own systems reward, so your posts stay up when it counts.VSVijay Singh· 9 min read
• Buying GuidesHow much does Reddit marketing cost? Agency pricing in 2026Reddit marketing agencies charge from about $500 to $12,500 a month, plus ad spend if you run ads. What each price level actually buys, what to ask for in writing, and how to budget.HRHarshi Rathi· 9 min read